While established designers are guaranteed huge demand to attend their shows, and get scads of social media and blogger costs afterwards. Nolcha Fashion Week’s method is to create excitement by grouping new designers together and presenting them to a fashion-hungry audience looking for the next big thing. Not content to rely on the same old thing, the event also attracts stars like Kelly Rutherford, Kat Graham, and Jennie Garth were seen in the audience. Who knows where he next red carpet look is going to come from?
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I addition to a fabulous line-up of designers, Nolcha Fashion Week has a Rusk Haircare sponsored lounge where attendees can mingle, take pictures on the step and repeat, and try new products. On hand at the aw2014 shows were Defiant Whiskey, Don Q. Rum, Air Europa, Skinny Girl sparklers, and ONO premium e-cigs. The goody bags were loaded with products like Ruby Wing nailpoilish (changes color when you go from inside to out!), a generous gift certificate from Medical Aesthetics, Energems candy covered chocolate energy bites, and deliciously soothing Kushma tea. The Rusk product team were available to answer questions about produtcs like the excellent ‘putty’ holding creme and their famous 12-in1 W8less leave in hair treatment.
Once seated on the benches, the Pier 59 Studios space fills with music and the anticipation grows. At the 5:30 show Gail Be’s opening salvo of beads, beads, and more sparkly beads drew gasps. Christian Benner Custom’s raucous show featured 80s looking models in customized leather jackets- and no pants. Naveda Couture showed a collection heavily influenced by Indian dress and culture. The maison de papillon ollection was silk pajamas and separates, a lovely, wispy midnight blue cocktail minidress- and shirts with no pants.
The 5:30pm standout was Christina Yi. A sexy collection of sleek clothing to take you through the aw2014 season in style.
The much buzzed about 8:30pm show as chock full of dramatics. Gabriel Arruda’s show was an array of classily preppy seprates, not in the 80s overly colorful ‘Muffy’ sense, but in the sense of a young, well educated woman who’s willing to invest in good clothing with classic overtones. A favorite was a shiny nay dress made out of a waxed material. Flattering cut, and all the drama is in the texture of the cloth.
Nina Athenasiou updated her ss2014 looks, upped her game with better workmanship, and pretty much stole everyone’s attention with massive afro wigs, and a gender shifting model named Elliot Sailors. It was a big show, with some interesting themes. Athenasiou has definitely grown since last season.
Last but not least- L. Catherine London’s stellar collection featured the most daringly cut coats and jackets, like cascading waterfalls of wool. dresses printed in Monet-like patterns, the structural severity of the coats contrasted nicely with the softness of the dresses underneath. A sleeveless wool vest with rectangular cutouts along the font was anther hit. Simple, with no pretensions, London delivered a solid blow..